it’s true, and the tag line was just too irresistible…
Seriously though – Burnett Duckworth &Palmer LLP have, for the last 20 years, been on the forefront of award winning websites among the legal community in North America, and I have had the privilege of being a part of BD&P’s re-branding, twice.
During BD&P’s first branding in the early 90’s ( these were the days of film *shudder*) they wanted to show exactly who their team was, making their lawyer profiles feel more personal by using props. These props were individual to each lawyer, be it; a travel book, a set of golf clubs, hockey gear or sometimes they brought in their pets and family. This style was used for nearly 20 years before it was time to make the change – new offices, new brand, new images.
We moved to a an illustrated portrait style on grey to give the images a contemporary yet timeless feel. BD&P once again has taken the lead in website design, recently being awarded the Best 2013 Law Firm Website.
Take a look at BD&P’s transition